Insurance companies have been some of the biggest sponsors of NASCAR teams and events in recent years. This trend appears to be on an upward trajectory with several reasons backing it. One of those reasons is that NASCAR fans are generally more likely to be customers of those companies.
As per a study on Research Gate, NASCAR fans are among the most brand-loyal fans. That loyalty extends to the companies that provide NASCAR sponsorships to their favorite teams and drivers. In fact, the study shows that fans of the motor sport are more loyal to the brands sponsoring the teams in comparison to non-NASCAR fans.